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  1. 2020 is the time to take a pause and move away from the obsession with keywords. Instead of targeting multiple keywords in an average content, one long-tail keyword in an informative content can drive higher traffic. (FYI, according to Search Engine Journal, 70% of all search queries are long-tail searches. So, it’s high time to leverage such a wide audience).

    Instead of solely focusing on keyword research tools, it’s important to prioritize Seo services in delhi suggested queries as the source of content creation. Therefore, writing and optimizing engaging content for users rather than search engines should be the ideal approach.

    A valuable and relevant content can help to build your site authority and produce a positive impact in enhancing ROI (Return on Investment). Check out our blog to learn how to increase conversions through content marketing.

    At a Glance: Developing a methodically organized and informative content that delivers a comprehensive idea and satisfies user query should be the ultimate objective.

    3. E-A-T in SEO
    In 2020, Google will continue to measure the overall reputation of a website or brand with the website designing company in noida parameters of E-A-T (Expertise, Authority, and Trust). Google seeks to deliver the best possible experience to its users, so it ranks the website that it fully trusts.

    Therefore, it will be extremely important to focus on the trust value of the company. Businesses that struggle with customer service issues or poor reputation will have a difficult time competing. These trust issues can manifest themselves as feedback and reviews about your brand and can make or break it.

    Put simply, the offline is influencing online. All the offline events or business deals that Google cannot see directly, suddenly get enormous importance. This may appear to have no direct connection to SEO strategy, but credibility produces a huge impact in boosting your rank.

    At a Glance: Draining your entire effort and resources in online SEO strategy Cheap website designing company in delhi is not enough anymore. It’s equally important to improve your customer services so as to obtain generous feedback and earn Google’s trust.

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